TUNETREND > USER PERSONAS > GROUP or BAND
User Persona
BASSIST ALEX | GROUP or BAND
Bassist Alex
Occupation
IT Specialist by day, Bassist in a local rock band by night
Age
32 years old
Location
Johannesburg, South Africa
Family status
Single, living independently
Education level:
Bachelor’s degree in Computer Science
Cultural background:
She is exposed to a rich tapestry of cultures, languages, and musical styles.
Biography
This user profile was crafted for TUNETREND, a specialized social media platform designed to empower musicians. This fictional persona embodies the characteristics of a musician who is part of a group or band, representing a typical user.
Alex Ernieball, a 32-year-old bassist from Johannesburg, South Africa, balances his roles as an IT Specialist and a dedicated musician. With a Bachelor’s degree in Computer Science, he navigates complex systems by day and contributes to his local rock band’s sound by night. Blending his technical prowess with his passion for music, Alex finds harmony between coding and basslines. Engaging with his audience on social media, he shares updates on performances and insights into his dual life. His ultimate goal is to build a sustainable career in both technology and music, inspiring others through his creative endeavours.
Goals & Objectives:
PROFICIENCY IN HIS AREER
LEARNING
ENHANCE SKILLS
EXPAND REPERTOIRE
IMPROVE PERFORMANCES
GROW FAN BASE
EXPAND & CONNECT
Challenges & Pain Points:
- Forced to have an active personal profile to be able to manage a page or group on social media
- Balancing his demanding IT job with his commitments to his band & personal life can be challenging.
- Pursuing a career in music while also maintaining a stable income from his IT job can create financial strain.
- He may sometimes feel creatively unfulfilled or constrained by the demands of his day job.
Personality Type:
ISTP
Alex Ernieball can be classified as an ISTP personality type, characterized by traits such as practicality, adaptability, analytical thinking, and a preference for hands-on problem-solving.
Customer Experience (CX)
As a member of a group or band,
I want to create a group profile, anonymously on TUNETREND,
So that we can showcase our original songs, engage with our fans, & track our performance & visibility within the music community
The Customer Experience (CX) report tracks a user’s journey toward finding a platform that aligns with their band goals, focusing on anonymity in profile management. Progression through stages like Awareness, Consideration, Onboarding, Engagement, and Retention is detailed, reflecting actions and emotions at each touchpoint.
Discovery at live events, captivating brand identity, concise messaging, and influential recommendations mark the Awareness phase. Consideration involves assessing app suitability, addressing frustrations, and browsing features. Seamless Onboarding, facilitated by personalised messages and visual indicators, leads to a comprehensive band profile setup.
Engagement is fostered through event creation, interaction with fans, and leaderboard monitoring, driving a sense of accomplishment and elation as the user observes growth. Gratitude emerges as success leads to advocacy for fans, musicians, and venues.
Touch points encompass live events, social media, and influencer collaborations, while emotions range from exasperation with other platforms to gratitude for newfound success. The report underscores the importance of aligning user goals with platform features and nurturing engagement for long-term retention and advocacy.
–
AWARENESS
CONSIDERATION
ONBOARDING
ENGAGEMENT
RETENTION
GOALS
To find a platform that aligns with his goals including to manage a band profile anonymously
DISCOVER
RESEARCH
EXPLORE
ASSESS
UNDERSTAND
COMPARE
IDENTIFY
INVESTIGATE
To assess the app suitability to reach his goals and address his frustrations
EVALUATE
COMPARE
INVESTIGATE
UNDERSTAND
ANALYSE
DETERMINE
EXPLORE
CONSIDER
To create a comprehensive & appealing band profile
SETUP
CUSTOMIZE
LEARN
EXPLORE
OPTIMISE
CNNNECT
FAMILIARISE
TEST
To progress on the leaderboard through active engagement & utilisation of apps features
UTILISE
ADVANCE
AMPLIFY
PARTICIPATE
ENHANCE
OPTIMISE
FOSTER
ACHIEVE
To regularly monitor engagement metrics & audience sentiment to identify areas for improvement
RETAIN
SUSTAIN
DEEPEN
REWARD
NURTURE
ADAPT
MONITOR
INNOVATE
ACTIONS
- He discovers the app at live events
- He finds the brand identity captivating
- He finds the messaging concise & compelling
- He discovers the app through influential musos, bloggers, & social media personalities
He browses some features before sign in
He reads user testimonials & real-time success stories
- He experience a sense of community
- He is exposed to the app’s most important features
- He receives a personalised welcome email or in-app message
- He is able to create a secondary band profile
- He is able to add other band members to the profile
- Visual indicators & progress bars guide him through the setup
- He create a new event
- He invite other users to their events
- He connect with their fans & followers
- He keeps their profile up to date
- He monitors the leaderboard to measure their growth
- He receives personalised emails or in-app messages
- He receives positive user testimonials & success stories
- He shares their successes on other social media platforms
TOUCH POINTS
Live events, word-of-mouth, social media platforms, online communities & influencer collaborations
Live events, beneficial features such as the leaderboard feature, social media & app website
Onboarding wizard, email or notification centre, user profile, gamification elements such as badges, rewards, or levels
Event creation wizard, invite via Whatsapp or in-app notification, comments section & user profile
Email or in-app notification & social media
EMOTIONS
FEELING
EXASPERATION
It seems like he might be feeling frustrated with the approach of other social media platforms where you are required to have an active personal profile to be able to manage a page or group
MOTIVATION
After trying out some of its features, he realises that he can have an independent band profile & view their ranking
ACCOMPLISHMENT
A seamless onboarding process allows him to create a band profile & add users while consolidate all their links & achievements in one place, boosting a sense of pride & confidence
ELATION
Following several events, he observes positive growth in their ranking and discovers where they music thrives best within the industry
GRATITUDE
Because of the success he is enjoying, he becomes an advocate for their fans, fellow musicians, and the venues where they frequently perform
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