TUNETREND > USER PERSONAS > SOLO ARTIST
User Persona
SARAH HARPER | SOLO ARTIST
Sarah Harper
Occupation
Full-time solo pop artist
Age
28 years old
Location
Cape Town, South Africa
Family status
Single
Education level:
Bachelor’s degree in Music
Cultural background:
She is exposed to a rich tapestry of cultures, languages, and musical styles.
Biography
Meet Sarah Harper, a 28-year-old pop sensation thriving in Cape Town, South Africa. With a Bachelor’s degree in Music, she crafts authentic, heartfelt tunes in the vibrant city’s musical landscape. Sarah actively engages her fans on Instagram and TikTok, sharing her creative process and latest projects. Her goal is to build a sustainable music career while staying true to her artistic vision, inspiring others along the way. With infectious energy and irresistible melodies, Sarah is poised to captivate audiences worldwide.
Goals & Objectives:
SHARE
TRACK
EXPLORE
PROMOTE
COLLABORATE
STAY INFORMED
Challenges & Pain Points:
- Finding the balance between artistic integrity and commercial success
- Managing the demands of self-promotion while focusing on creating music
- Dealing with the uncertainties of the music industry, including competition and fluctuating income
Personality Type:
ENFP
Sarah Harper could be classified as an ENFP personality type. ENFPs are often described as enthusiastic, imaginative, empathetic, and adaptable individuals who thrive in creative environments and enjoy exploring new ideas and possibilities.
Customer Experience (CX)
As a solo artist,
I want to create a profile on TUNETREND,
So that I can showcase my original songs, engage with my fans, and track my performance & visibility within the music community
The Customer Experience (CX) report highlights key stages and actions in a user’s journey through awareness, consideration, onboarding, engagement, and retention. The user’s goals involve finding a platform aligning with artistic vision and career objectives. Actions encompass discovering, exploring, researching, evaluating, and deciding on the app’s suitability. Personalization, progression on leaderboards, and monitoring engagement metrics are pivotal for retention and sustained involvement.
Touchpoints include live events, social media, and influencer collaborations, enhancing user experience and exposure. Emotions experienced range from initial anxiety and uncertainty to motivation, accomplishment, elation, and gratitude. Notably, a seamless onboarding process consolidates achievements, fostering confidence and pride. Positive growth in rankings contributes to the user’s advocacy for fans, fellow musicians, and venues.
In conclusion, the report underscores the significance of a user-centric approach, emphasising seamless onboarding, personalised experiences, and measurable progress indicators in fostering engagement, satisfaction, and advocacy within the platform’s community.
–
AWARENESS
CONSIDERATION
ONBOARDING
ENGAGEMENT
RETENTION
GOALS
To find a platform that aligns with her artistic vision & career goals
DISCOVER
EXPLORE
RESEARCH
IDENTIFY
UNDERSTAND
CLARIFY
EVALUATE
DECIDE
To assess the app features & benefits against other platforms
COMPARE
EVALUATE
INVESTIGATE
ANALYSE
ASSESS
CINSIDER
REVIEW
PLAN
To personalise her profile to reflect her artistic style & brand
SETUP
CUSTOMIZE
EXPLORE
LEARN
TEST
OPTIMISE
CNNNECT
FAMILIARISE
To progress on the leaderboard through active engagement & utilisation of apps features
UTILISE
ADVANCE
AMPLIFY
PARTICIPATE
ENHANCE
OPTIMISE
FOSTER
ACHIEVE
To regularly monitor engagement metrics & audience sentiment to identify areas for improvement
RETAIN
SUSTAIN
DEEPEN
REWARD
NURTURE
ADAPT
MONITOR
INNOVATE
ACTIONS
- She discovers the app at live events
- She finds the brand identity captivating
- She finds the messaging concise & compelling
- She discovers the app through influential musos, bloggers, & social media personalities
She browses some features before sign in
She reads user testimonials & real-time success stories
- She experience a sense of community
- She is exposed to the app’s most important features
- She receives a personalised welcome email or in-app message
- She is prompt to customise her profile
- Visual indicators & progress bars guide her through the setup
- She create a new event
- She invite other users to her events
- She connect with her fans & followers
- She collaborates with other musicians
- She keeps her profile up to date
- She monitors the leaderboard to measure her growth
- She receives personalised emails or in-app messages
- She receives positive user testimonials & success stories
- She shares her own successes on other social media platforms
TOUCH POINTS
Live events, word-of-mouth, social media platforms, online communities & influencer collaborations
Live events, beneficial features such as the leaderboard feature, social media & app website
Onboarding wizard, email or notification centre, user profile, gamification elements such as badges, rewards, or levels
Event creation wizard, invite via Whatsapp or in-app notification, comments section & user profile
Email or in-app notification & social media
EMOTIONS
FEELING
ANXIETY
It seems like she might be feeling overwhelmed and negative because of uncertainty about her progress and struggles to find her place in the music scene.
MOTIVATION
After trying out some of its features, she realises that she can view her ranking and strive towards a measurable goal.
ACCOMPLISHMENT
A seamless onboarding process allows her to consolidate all her links and achievements in one place, boosting her sense of pride and confidence.
ELATION
Following several events, she observes positive growth in her ranking and discovers where her music thrives best within the industry.
GRATITUDE
Because of the success she’s enjoying, she becomes an advocate for her fans, fellow musicians, and the venues where she frequently performs.
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